of the United States-made products that are featured here have established
the standards for tennis facilities worldwide by choosing contractors in
whom they are confident and maintaining an active support program for them.
The primary support that any manufacturer can give to the contractors
using its brands is consistent quality control. Each of these manufacturers
has established procedures to warrant their quality and reassure the contractor
that they will receive the materials as expected. Each manufacturer's warranty
is passed on to the ultimate consumer.
Consistency is further insured through the manufacturer's published
system and product specifications. These specifications are a critical
link in contractor support. They provide the owner, design team and contractor
the same level of expectation on what should be done, how it should be
accomplished and what the final result should be. They also provide the
basis from which competitive products can be compared. When a competitor
claims that its products are the "same as" or "as good as"
these high quality brands, our contractors assist the customer in comparing
specifications to insure that claims are substantiated.
Trademarks and Patents
Contractors are further supported by each manufacturer registering
its brand's trademark and copyrights, as well as securing patent protection,
where appropriate. The contractors are a valuable link in the protection
of these properties, by alerting the manufacturers to possible infringements.
Tennis facilities can have unique design considerations and
problems. These manufacturers consider themselves as active members of
the project design team and assist the facility designers and contractors
with ideas and technical assistance throughout the project. This assistance
can be in the form of specific project lighting layouts that show pole
locations, quantity of fixtures, and light levels produced by the design,
or a unique surface system design to take into account the particular usage
patterns of the courts.
Seminar and training sessions are periodically conducted on
a national or regional basis. These educational programs are designed to
train contractors on enhanced construction techniques, product improvements,
marketing programs and new product introductions. In several cases these
manufacturers will only sell their more exclusive products to contractors
that have had extensive training and thereby licensed to install the systems.
Education programs, coupled with quality marketing material
and brochures, insure consistent claims of the brand's functional advantages
and cohesively support the contractor's local sales efforts.
Each brand has well established domestic and international advertising
programs that target an international audience of tennis players, facility
owners and managers, as well as prospective tennis court contractors. These
programs educate consumers towards the quality function of the products
and generate brand recognition.
All leads that are generated by these programs are circulated
back to the contractors on a local basis. Each contractor can also build
a regional advertising and marketing program on the foundations established
by the brands.